Cotswold Outdoor brand profile in the UK 2022
When it comes to sports and outdoor online shop users, brand awareness of Cotswold Outdoor is at 47% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Cotswold Outdoor in the UK?
In total, 12% of UK sports and outdoor online shop users say they like Cotswold Outdoor. However, in actuality, among the 47% of UK respondents who know Cotswold Outdoor, 26% of people like the brand.
What is the usage share of Cotswold Outdoor in the UK?
All in all, 7% of sports and outdoor online shop users in the UK use Cotswold Outdoor. That means, of the 47% who know the brand, 15% use them.
How loyal are the customers of Cotswold Outdoor?
Around 4% of sports and outdoor online shop users in the UK say they are likely to use Cotswold Outdoor again. Set in relation to the 7% usage share of the brand, this means that 57% of their customers show loyalty to the brand.
What's the buzz around Cotswold Outdoor in the UK?
In July 2022, about 4% of UK sports and outdoor online shop users had heard about Cotswold Outdoor in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 9%, meaning at the time of the survey there's little to no buzz around Cotswold Outdoor in the UK.
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