Angling Direct brand profile in the UK 2022
When it comes to sports and outdoor online shop users, brand awareness of Angling Direct is at 23% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Angling Direct in the UK?
In total, 5% of UK sports and outdoor online shop users say they like Angling Direct. However, in actuality, among the 23% of UK respondents who know Angling Direct, 22% of people like the brand.
What is the usage share of Angling Direct in the UK?
All in all, 5% of sports and outdoor online shop users in the UK use Angling Direct. That means, of the 23% who know the brand, 22% use them.
How loyal are the customers of Angling Direct?
Around 3% of sports and outdoor online shop users in the UK say they are likely to use Angling Direct again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Angling Direct in the UK?
In July 2022, about 5% of UK sports and outdoor online shop users had heard about Angling Direct in the media, on social media, or in advertising over the past three months. Of the 23% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Angling Direct in the UK.
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