Vestiaire Collective brand profile in the UK 2023
How high is the brand awareness of Vestiaire Collective in the UK?
When it comes to second-hand apparel online shop users, brand awareness of Vestiaire Collective is at 25 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Vestiaire Collective in the UK?
In total, 6 percent of UK second-hand apparel online shop users say they like Vestiaire Collective. However, in actuality, among the 25 percent of UK respondents who know Vestiaire Collective, 24 percent of people like the brand.
What is the usage share of Vestiaire Collective in the UK?
All in all, 5 percent of second-hand apparel online shop users in the UK use Vestiaire Collective. That means, of the 25 percent who know the brand, 20 percent use them.
How loyal are the customers of Vestiaire Collective?
Around 4 percent of second-hand apparel online shop users in the UK say they are likely to use Vestiaire Collective again. Set in relation to the 5 percent usage share of the brand, this means that 80 percent of their customers show loyalty to the brand.
What's the buzz around Vestiaire Collective in the UK?
In September 2023, about 4 percent of UK second-hand apparel online shop users had heard about Vestiaire Collective in the media, on social media, or in advertising over the past three months. Of the 25 percent who know the brand, that's 16 percent, meaning at the time of the survey there's little buzz around Vestiaire Collective in the UK.
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