How high is the brand awareness of THRIFT+ in the UK? When it comes to second-hand apparel online shop users, brand awareness of THRIFT+ is at 29% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is THRIFT+ in the UK? In total, 6% of UK second-hand apparel online shop users say they like THRIFT+. However, in actuality, among the 29% of UK respondents who know THRIFT+, 21% of people like the brand.
What is the usage share of THRIFT+ in the UK? All in all, 5% of second-hand apparel online shop users in the UK use THRIFT+. That means, of the 29% who know the brand, 17% use them.
How loyal are the customers of THRIFT+? Around 3% of second-hand apparel online shop users in the UK say they are likely to use THRIFT+ again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around THRIFT+ in the UK? In July 2022, about 3% of UK second-hand apparel online shop users had heard about THRIFT+ in the media, on social media, or in advertising over the past three months. Of the 29% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around THRIFT+ in the UK.
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THRIFT+ brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the UK in 2022
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respondents who use second-hand apparel online shops
Supplementary notes
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to second-hand apparel online shops, which of the following brands do you like?
Brand usage: When it comes to second-hand apparel online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to second-hand apparel online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). THRIFT+ brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1252321/thrift-second-hand-apparel-online-shops-brand-profile-in-the-uk
Statista. "THRIFT+ brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the UK in 2022." Chart. July 22, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1252321/thrift-second-hand-apparel-online-shops-brand-profile-in-the-uk
Statista. (2022). THRIFT+ brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1252321/thrift-second-hand-apparel-online-shops-brand-profile-in-the-uk
Statista. "Thrift+ Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Second-hand Apparel Online Shop Users in The Uk in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252321/thrift-second-hand-apparel-online-shops-brand-profile-in-the-uk
Statista, THRIFT+ brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the UK in 2022 Statista, https://www.statista.com/forecasts/1252321/thrift-second-hand-apparel-online-shops-brand-profile-in-the-uk (last visited August 25, 2024)
THRIFT+ brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the UK in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252321/thrift-second-hand-apparel-online-shops-brand-profile-in-the-uk