Cow brand profile in the UK 2022
How high is the brand awareness of Cow in the UK?
When it comes to second-hand apparel online shop users, brand awareness of Cow is at 21% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Cow in the UK?
In total, 5% of UK second-hand apparel online shop users say they like Cow. However, in actuality, among the 21% of UK respondents who know Cow, 24% of people like the brand.
What is the usage share of Cow in the UK?
All in all, 5% of second-hand apparel online shop users in the UK use Cow. That means, of the 21% who know the brand, 24% use them.
How loyal are the customers of Cow?
Around 3% of second-hand apparel online shop users in the UK say they are likely to use Cow again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Cow in the UK?
In July 2022, about 5% of UK second-hand apparel online shop users had heard about Cow in the media, on social media, or in advertising over the past three months. Of the 21% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Cow in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to second-hand apparel online shop users, brand awareness of Cow is at 21% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Cow in the UK?
In total, 5% of UK second-hand apparel online shop users say they like Cow. However, in actuality, among the 21% of UK respondents who know Cow, 24% of people like the brand.
What is the usage share of Cow in the UK?
All in all, 5% of second-hand apparel online shop users in the UK use Cow. That means, of the 21% who know the brand, 24% use them.
How loyal are the customers of Cow?
Around 3% of second-hand apparel online shop users in the UK say they are likely to use Cow again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Cow in the UK?
In July 2022, about 5% of UK second-hand apparel online shop users had heard about Cow in the media, on social media, or in advertising over the past three months. Of the 21% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Cow in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
