How high is the brand awareness of Cow in the UK? When it comes to second-hand apparel online shop users, brand awareness of Cow is at 21% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Cow in the UK? In total, 5% of UK second-hand apparel online shop users say they like Cow. However, in actuality, among the 21% of UK respondents who know Cow, 24% of people like the brand.
What is the usage share of Cow in the UK? All in all, 5% of second-hand apparel online shop users in the UK use Cow. That means, of the 21% who know the brand, 24% use them.
How loyal are the customers of Cow? Around 3% of second-hand apparel online shop users in the UK say they are likely to use Cow again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Cow in the UK? In July 2022, about 5% of UK second-hand apparel online shop users had heard about Cow in the media, on social media, or in advertising over the past three months. Of the 21% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Cow in the UK.
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Cow brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the UK in 2022
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respondents who use second-hand apparel online shops
Supplementary notes
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to second-hand apparel online shops, which of the following brands do you like?
Brand usage: When it comes to second-hand apparel online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to second-hand apparel online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). Cow brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1252310/cow-second-hand-apparel-online-shops-brand-profile-in-the-uk
Statista. "Cow brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the UK in 2022." Chart. July 22, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1252310/cow-second-hand-apparel-online-shops-brand-profile-in-the-uk
Statista. (2022). Cow brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1252310/cow-second-hand-apparel-online-shops-brand-profile-in-the-uk
Statista. "Cow Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Second-hand Apparel Online Shop Users in The Uk in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252310/cow-second-hand-apparel-online-shops-brand-profile-in-the-uk
Statista, Cow brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the UK in 2022 Statista, https://www.statista.com/forecasts/1252310/cow-second-hand-apparel-online-shops-brand-profile-in-the-uk (last visited August 25, 2024)
Cow brand awareness, usage, popularity, loyalty, and buzz among second-hand apparel online shop users in the UK in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252310/cow-second-hand-apparel-online-shops-brand-profile-in-the-uk