studio brand profile in the UK 2022
How high is the brand awareness of studio in the UK?
When it comes to furniture online shop users, brand awareness of studio is at 56% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is studio in the UK?
In total, 11% of UK furniture online shop users say they like studio. However, in actuality, among the 56% of UK respondents who know studio, 20% of people like the brand.
What is the usage share of studio in the UK?
All in all, 6% of furniture online shop users in the UK use studio. That means, of the 56% who know the brand, 11% use them.
How loyal are the customers of studio?
Around 4% of furniture online shop users in the UK say they are likely to use studio again. Set in relation to the 6% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around studio in the UK?
In July 2022, about 7% of UK furniture online shop users had heard about studio in the media, on social media, or in advertising over the past three months. Of the 56% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around studio in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to furniture online shop users, brand awareness of studio is at 56% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is studio in the UK?
In total, 11% of UK furniture online shop users say they like studio. However, in actuality, among the 56% of UK respondents who know studio, 20% of people like the brand.
What is the usage share of studio in the UK?
All in all, 6% of furniture online shop users in the UK use studio. That means, of the 56% who know the brand, 11% use them.
How loyal are the customers of studio?
Around 4% of furniture online shop users in the UK say they are likely to use studio again. Set in relation to the 6% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around studio in the UK?
In July 2022, about 7% of UK furniture online shop users had heard about studio in the media, on social media, or in advertising over the past three months. Of the 56% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around studio in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
