Homebase brand profile in the UK 2022
How high is the brand awareness of Homebase in the UK?
When it comes to furniture online shop users, brand awareness of Homebase is at 88% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Homebase in the UK?
In total, 24% of UK furniture online shop users say they like Homebase. However, in actuality, among the 88% of UK respondents who know Homebase, 27% of people like the brand.
What is the usage share of Homebase in the UK?
All in all, 15% of furniture online shop users in the UK use Homebase. That means, of the 88% who know the brand, 17% use them.
How loyal are the customers of Homebase?
Around 10% of furniture online shop users in the UK say they are likely to use Homebase again. Set in relation to the 15% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Homebase in the UK?
In July 2022, about 11% of UK furniture online shop users had heard about Homebase in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Homebase in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to furniture online shop users, brand awareness of Homebase is at 88% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Homebase in the UK?
In total, 24% of UK furniture online shop users say they like Homebase. However, in actuality, among the 88% of UK respondents who know Homebase, 27% of people like the brand.
What is the usage share of Homebase in the UK?
All in all, 15% of furniture online shop users in the UK use Homebase. That means, of the 88% who know the brand, 17% use them.
How loyal are the customers of Homebase?
Around 10% of furniture online shop users in the UK say they are likely to use Homebase again. Set in relation to the 15% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Homebase in the UK?
In July 2022, about 11% of UK furniture online shop users had heard about Homebase in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Homebase in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
