Dunelm brand profile in the UK 2022
How high is the brand awareness of Dunelm in the UK?
When it comes to furniture online shop users, brand awareness of Dunelm is at 87% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dunelm in the UK?
In total, 41% of UK furniture online shop users say they like Dunelm. However, in actuality, among the 87% of UK respondents who know Dunelm, 47% of people like the brand.
What is the usage share of Dunelm in the UK?
All in all, 27% of furniture online shop users in the UK use Dunelm. That means, of the 87% who know the brand, 31% use them.
How loyal are the customers of Dunelm?
Around 21% of furniture online shop users in the UK say they are likely to use Dunelm again. Set in relation to the 27% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Dunelm in the UK?
In July 2022, about 19% of UK furniture online shop users had heard about Dunelm in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Dunelm in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to furniture online shop users, brand awareness of Dunelm is at 87% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Dunelm in the UK?
In total, 41% of UK furniture online shop users say they like Dunelm. However, in actuality, among the 87% of UK respondents who know Dunelm, 47% of people like the brand.
What is the usage share of Dunelm in the UK?
All in all, 27% of furniture online shop users in the UK use Dunelm. That means, of the 87% who know the brand, 31% use them.
How loyal are the customers of Dunelm?
Around 21% of furniture online shop users in the UK say they are likely to use Dunelm again. Set in relation to the 27% usage share of the brand, this means that 78% of their customers show loyalty to the brand.
What's the buzz around Dunelm in the UK?
In July 2022, about 19% of UK furniture online shop users had heard about Dunelm in the media, on social media, or in advertising over the past three months. Of the 87% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Dunelm in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
