How high is the brand awareness of MADE in the UK? When it comes to furniture online shop users, brand awareness of MADE is at 49% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is MADE in the UK? In total, 13% of UK furniture online shop users say they like MADE. However, in actuality, among the 49% of UK respondents who know MADE, 27% of people like the brand.
What is the usage share of MADE in the UK? All in all, 6% of furniture online shop users in the UK use MADE. That means, of the 49% who know the brand, 12% use them.
How loyal are the customers of MADE? Around 4% of furniture online shop users in the UK say they are likely to use MADE again. Set in relation to the 6% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around MADE in the UK? In July 2022, about 5% of UK furniture online shop users had heard about MADE in the media, on social media, or in advertising over the past three months. Of the 49% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around MADE in the UK.
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MADE brand awareness, usage, popularity, loyalty, and buzz among furniture online shop users in the UK in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to Furniture online shops, which of the following brands do you like?
Brand usage: When it comes to Furniture online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to Furniture online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). MADE brand awareness, usage, popularity, loyalty, and buzz among furniture online shop users in the UK in 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/forecasts/1252295/made-furniture-online-shops-brand-profile-in-the-uk
Statista. "MADE brand awareness, usage, popularity, loyalty, and buzz among furniture online shop users in the UK in 2022." Chart. July 22, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/forecasts/1252295/made-furniture-online-shops-brand-profile-in-the-uk
Statista. (2022). MADE brand awareness, usage, popularity, loyalty, and buzz among furniture online shop users in the UK in 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/forecasts/1252295/made-furniture-online-shops-brand-profile-in-the-uk
Statista. "Made Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Furniture Online Shop Users in The Uk in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252295/made-furniture-online-shops-brand-profile-in-the-uk
Statista, MADE brand awareness, usage, popularity, loyalty, and buzz among furniture online shop users in the UK in 2022 Statista, https://www.statista.com/forecasts/1252295/made-furniture-online-shops-brand-profile-in-the-uk (last visited December 23, 2024)
MADE brand awareness, usage, popularity, loyalty, and buzz among furniture online shop users in the UK in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252295/made-furniture-online-shops-brand-profile-in-the-uk