Zalando brand profile in the UK 2022
How high is the brand awareness of Zalando in the UK?
When it comes to fashion online shop users, brand awareness of Zalando is at 43% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Zalando in the UK?
In total, 6% of UK fashion online shop users say they like Zalando. However, in actuality, among the 43% of UK respondents who know Zalando, 14% of people like the brand.
What is the usage share of Zalando in the UK?
All in all, 5% of fashion online shop users in the UK use Zalando. That means, of the 43% who know the brand, 12% use them.
How loyal are the customers of Zalando?
Around 4% of fashion online shop users in the UK say they are likely to use Zalando again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Zalando in the UK?
In July 2022, about 3% of UK fashion online shop users had heard about Zalando in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Zalando in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion online shop users, brand awareness of Zalando is at 43% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Zalando in the UK?
In total, 6% of UK fashion online shop users say they like Zalando. However, in actuality, among the 43% of UK respondents who know Zalando, 14% of people like the brand.
What is the usage share of Zalando in the UK?
All in all, 5% of fashion online shop users in the UK use Zalando. That means, of the 43% who know the brand, 12% use them.
How loyal are the customers of Zalando?
Around 4% of fashion online shop users in the UK say they are likely to use Zalando again. Set in relation to the 5% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Zalando in the UK?
In July 2022, about 3% of UK fashion online shop users had heard about Zalando in the media, on social media, or in advertising over the past three months. Of the 43% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Zalando in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
