M and M Direct brand profile in the UK 2022
How high is the brand awareness of M and M Direct in the UK?
When it comes to fashion online shop users, brand awareness of M and M Direct is at 57% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is M and M Direct in the UK?
In total, 16% of UK fashion online shop users say they like M and M Direct. However, in actuality, among the 57% of UK respondents who know M and M Direct, 28% of people like the brand.
What is the usage share of M and M Direct in the UK?
All in all, 12% of fashion online shop users in the UK use M and M Direct. That means, of the 57% who know the brand, 21% use them.
How loyal are the customers of M and M Direct?
Around 10% of fashion online shop users in the UK say they are likely to use M and M Direct again. Set in relation to the 12% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around M and M Direct in the UK?
In July 2022, about 6% of UK fashion online shop users had heard about M and M Direct in the media, on social media, or in advertising over the past three months. Of the 57% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around M and M Direct in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion online shop users, brand awareness of M and M Direct is at 57% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is M and M Direct in the UK?
In total, 16% of UK fashion online shop users say they like M and M Direct. However, in actuality, among the 57% of UK respondents who know M and M Direct, 28% of people like the brand.
What is the usage share of M and M Direct in the UK?
All in all, 12% of fashion online shop users in the UK use M and M Direct. That means, of the 57% who know the brand, 21% use them.
How loyal are the customers of M and M Direct?
Around 10% of fashion online shop users in the UK say they are likely to use M and M Direct again. Set in relation to the 12% usage share of the brand, this means that 83% of their customers show loyalty to the brand.
What's the buzz around M and M Direct in the UK?
In July 2022, about 6% of UK fashion online shop users had heard about M and M Direct in the media, on social media, or in advertising over the past three months. Of the 57% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around M and M Direct in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
