Debenhams brand profile in the UK 2022
How high is the brand awareness of Debenhams in the UK?
When it comes to fashion online shop users, brand awareness of Debenhams is at 90% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Debenhams in the UK?
In total, 22% of UK fashion online shop users say they like Debenhams. However, in actuality, among the 90% of UK respondents who know Debenhams, 24% of people like the brand.
What is the usage share of Debenhams in the UK?
All in all, 13% of fashion online shop users in the UK use Debenhams. That means, of the 90% who know the brand, 14% use them.
How loyal are the customers of Debenhams?
Around 8% of fashion online shop users in the UK say they are likely to use Debenhams again. Set in relation to the 13% usage share of the brand, this means that 62% of their customers show loyalty to the brand.
What's the buzz around Debenhams in the UK?
In July 2022, about 11% of UK fashion online shop users had heard about Debenhams in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Debenhams in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to fashion online shop users, brand awareness of Debenhams is at 90% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Debenhams in the UK?
In total, 22% of UK fashion online shop users say they like Debenhams. However, in actuality, among the 90% of UK respondents who know Debenhams, 24% of people like the brand.
What is the usage share of Debenhams in the UK?
All in all, 13% of fashion online shop users in the UK use Debenhams. That means, of the 90% who know the brand, 14% use them.
How loyal are the customers of Debenhams?
Around 8% of fashion online shop users in the UK say they are likely to use Debenhams again. Set in relation to the 13% usage share of the brand, this means that 62% of their customers show loyalty to the brand.
What's the buzz around Debenhams in the UK?
In July 2022, about 11% of UK fashion online shop users had heard about Debenhams in the media, on social media, or in advertising over the past three months. Of the 90% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Debenhams in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
