Toolstation brand profile in the UK 2022
How high is the brand awareness of Toolstation in the UK?
When it comes to DIY and garden online shop users, brand awareness of Toolstation is at 78% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Toolstation in the UK?
In total, 18% of UK DIY and garden online shop users say they like Toolstation. However, in actuality, among the 78% of UK respondents who know Toolstation, 23% of people like the brand.
What is the usage share of Toolstation in the UK?
All in all, 11% of DIY and garden online shop users in the UK use Toolstation. That means, of the 78% who know the brand, 14% use them.
How loyal are the customers of Toolstation?
Around 9% of DIY and garden online shop users in the UK say they are likely to use Toolstation again. Set in relation to the 11% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Toolstation in the UK?
In July 2022, about 9% of UK DIY and garden online shop users had heard about Toolstation in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Toolstation in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to DIY and garden online shop users, brand awareness of Toolstation is at 78% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Toolstation in the UK?
In total, 18% of UK DIY and garden online shop users say they like Toolstation. However, in actuality, among the 78% of UK respondents who know Toolstation, 23% of people like the brand.
What is the usage share of Toolstation in the UK?
All in all, 11% of DIY and garden online shop users in the UK use Toolstation. That means, of the 78% who know the brand, 14% use them.
How loyal are the customers of Toolstation?
Around 9% of DIY and garden online shop users in the UK say they are likely to use Toolstation again. Set in relation to the 11% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Toolstation in the UK?
In July 2022, about 9% of UK DIY and garden online shop users had heard about Toolstation in the media, on social media, or in advertising over the past three months. Of the 78% who know the brand, that's 12%, meaning at the time of the survey there's little buzz around Toolstation in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
