How high is the brand awareness of Thompson & Morgan in the UK? When it comes to DIY and garden online shop users, brand awareness of Thompson & Morgan is at 27% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Thompson & Morgan in the UK? In total, 5% of UK DIY and garden online shop users say they like Thompson & Morgan. However, in actuality, among the 27% of UK respondents who know Thompson & Morgan, 19% of people like the brand.
What is the usage share of Thompson & Morgan in the UK? All in all, 4% of DIY and garden online shop users in the UK use Thompson & Morgan. That means, of the 27% who know the brand, 15% use them.
How loyal are the customers of Thompson & Morgan? Around 3% of DIY and garden online shop users in the UK say they are likely to use Thompson & Morgan again. Set in relation to the 4% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Thompson & Morgan in the UK? In July 2022, about 2% of UK DIY and garden online shop users had heard about Thompson & Morgan in the media, on social media, or in advertising over the past three months. Of the 27% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Thompson & Morgan in the UK.
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Thompson & Morgan brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to DIY & garden online shops, which of the following brands do you like?
Brand usage: When it comes to DIY & garden online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to DIY & garden online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). Thompson & Morgan brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1252269/thompson-and-morgan-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista. "Thompson & Morgan brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022." Chart. July 22, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1252269/thompson-and-morgan-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista. (2022). Thompson & Morgan brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1252269/thompson-and-morgan-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista. "Thompson & Morgan Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Diy and Garden Online Shop Users in The Uk in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252269/thompson-and-morgan-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista, Thompson & Morgan brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022 Statista, https://www.statista.com/forecasts/1252269/thompson-and-morgan-diy-and-garden-online-shops-brand-profile-in-the-uk (last visited August 25, 2024)
Thompson & Morgan brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252269/thompson-and-morgan-diy-and-garden-online-shops-brand-profile-in-the-uk