Thompson & Morgan brand profile in the UK 2022
How high is the brand awareness of Thompson & Morgan in the UK?
When it comes to DIY and garden online shop users, brand awareness of Thompson & Morgan is at 27% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Thompson & Morgan in the UK?
In total, 5% of UK DIY and garden online shop users say they like Thompson & Morgan. However, in actuality, among the 27% of UK respondents who know Thompson & Morgan, 19% of people like the brand.
What is the usage share of Thompson & Morgan in the UK?
All in all, 4% of DIY and garden online shop users in the UK use Thompson & Morgan. That means, of the 27% who know the brand, 15% use them.
How loyal are the customers of Thompson & Morgan?
Around 3% of DIY and garden online shop users in the UK say they are likely to use Thompson & Morgan again. Set in relation to the 4% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Thompson & Morgan in the UK?
In July 2022, about 2% of UK DIY and garden online shop users had heard about Thompson & Morgan in the media, on social media, or in advertising over the past three months. Of the 27% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Thompson & Morgan in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to DIY and garden online shop users, brand awareness of Thompson & Morgan is at 27% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Thompson & Morgan in the UK?
In total, 5% of UK DIY and garden online shop users say they like Thompson & Morgan. However, in actuality, among the 27% of UK respondents who know Thompson & Morgan, 19% of people like the brand.
What is the usage share of Thompson & Morgan in the UK?
All in all, 4% of DIY and garden online shop users in the UK use Thompson & Morgan. That means, of the 27% who know the brand, 15% use them.
How loyal are the customers of Thompson & Morgan?
Around 3% of DIY and garden online shop users in the UK say they are likely to use Thompson & Morgan again. Set in relation to the 4% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Thompson & Morgan in the UK?
In July 2022, about 2% of UK DIY and garden online shop users had heard about Thompson & Morgan in the media, on social media, or in advertising over the past three months. Of the 27% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around Thompson & Morgan in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
