The Range brand profile in the UK 2022
How high is the brand awareness of The Range in the UK?
When it comes to DIY and garden online shop users, brand awareness of The Range is at 85% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Range in the UK?
In total, 41% of UK DIY and garden online shop users say they like The Range. However, in actuality, among the 85% of UK respondents who know The Range, 48% of people like the brand.
What is the usage share of The Range in the UK?
All in all, 31% of DIY and garden online shop users in the UK use The Range. That means, of the 85% who know the brand, 36% use them.
How loyal are the customers of The Range?
Around 25% of DIY and garden online shop users in the UK say they are likely to use The Range again. Set in relation to the 31% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around The Range in the UK?
In July 2022, about 15% of UK DIY and garden online shop users had heard about The Range in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around The Range in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to DIY and garden online shop users, brand awareness of The Range is at 85% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Range in the UK?
In total, 41% of UK DIY and garden online shop users say they like The Range. However, in actuality, among the 85% of UK respondents who know The Range, 48% of people like the brand.
What is the usage share of The Range in the UK?
All in all, 31% of DIY and garden online shop users in the UK use The Range. That means, of the 85% who know the brand, 36% use them.
How loyal are the customers of The Range?
Around 25% of DIY and garden online shop users in the UK say they are likely to use The Range again. Set in relation to the 31% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around The Range in the UK?
In July 2022, about 15% of UK DIY and garden online shop users had heard about The Range in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around The Range in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
