How high is the brand awareness of Primrose in the UK? When it comes to DIY and garden online shop users, brand awareness of Primrose is at 28% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Primrose in the UK? In total, 8% of UK DIY and garden online shop users say they like Primrose. However, in actuality, among the 28% of UK respondents who know Primrose, 29% of people like the brand.
What is the usage share of Primrose in the UK? All in all, 7% of DIY and garden online shop users in the UK use Primrose. That means, of the 28% who know the brand, 25% use them.
How loyal are the customers of Primrose? Around 3% of DIY and garden online shop users in the UK say they are likely to use Primrose again. Set in relation to the 7% usage share of the brand, this means that 43% of their customers show loyalty to the brand.
What's the buzz around Primrose in the UK? In July 2022, about 6% of UK DIY and garden online shop users had heard about Primrose in the media, on social media, or in advertising over the past three months. Of the 28% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Primrose in the UK.
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Primrose brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to DIY & garden online shops, which of the following brands do you like?
Brand usage: When it comes to DIY & garden online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to DIY & garden online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). Primrose brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1252264/primrose-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista. "Primrose brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022." Chart. July 22, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1252264/primrose-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista. (2022). Primrose brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1252264/primrose-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista. "Primrose Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Diy and Garden Online Shop Users in The Uk in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252264/primrose-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista, Primrose brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022 Statista, https://www.statista.com/forecasts/1252264/primrose-diy-and-garden-online-shops-brand-profile-in-the-uk (last visited August 25, 2024)
Primrose brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252264/primrose-diy-and-garden-online-shops-brand-profile-in-the-uk