How high is the brand awareness of Jewson in the UK? When it comes to DIY and garden online shop users, brand awareness of Jewson is at 72% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jewson in the UK? In total, 14% of UK DIY and garden online shop users say they like Jewson. However, in actuality, among the 72% of UK respondents who know Jewson, 19% of people like the brand.
What is the usage share of Jewson in the UK? All in all, 9% of DIY and garden online shop users in the UK use Jewson. That means, of the 72% who know the brand, 12% use them.
How loyal are the customers of Jewson? Around 5% of DIY and garden online shop users in the UK say they are likely to use Jewson again. Set in relation to the 9% usage share of the brand, this means that 56% of their customers show loyalty to the brand.
What's the buzz around Jewson in the UK? In July 2022, about 8% of UK DIY and garden online shop users had heard about Jewson in the media, on social media, or in advertising over the past three months. Of the 72% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Jewson in the UK.
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Jewson brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to DIY & garden online shops, which of the following brands do you like?
Brand usage: When it comes to DIY & garden online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to DIY & garden online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). Jewson brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1252263/jewson-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista. "Jewson brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022." Chart. July 22, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1252263/jewson-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista. (2022). Jewson brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1252263/jewson-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista. "Jewson Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Diy and Garden Online Shop Users in The Uk in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252263/jewson-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista, Jewson brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022 Statista, https://www.statista.com/forecasts/1252263/jewson-diy-and-garden-online-shops-brand-profile-in-the-uk (last visited August 25, 2024)
Jewson brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252263/jewson-diy-and-garden-online-shops-brand-profile-in-the-uk