How high is the brand awareness of ITS in the UK? When it comes to DIY and garden online shop users, brand awareness of ITS is at 20% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ITS in the UK? In total, 5% of UK DIY and garden online shop users say they like ITS. However, in actuality, among the 20% of UK respondents who know ITS, 25% of people like the brand.
What is the usage share of ITS in the UK? All in all, 5% of DIY and garden online shop users in the UK use ITS. That means, of the 20% who know the brand, 25% use them.
How loyal are the customers of ITS? Around 2% of DIY and garden online shop users in the UK say they are likely to use ITS again. Set in relation to the 5% usage share of the brand, this means that 40% of their customers show loyalty to the brand.
What's the buzz around ITS in the UK? In July 2022, about 5% of UK DIY and garden online shop users had heard about ITS in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 25%, meaning at the time of the survey there's some buzz around ITS in the UK.
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ITS brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to DIY & garden online shops, which of the following brands do you like?
Brand usage: When it comes to DIY & garden online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to DIY & garden online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). ITS brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1252262/its-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista. "ITS brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022." Chart. July 22, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1252262/its-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista. (2022). ITS brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1252262/its-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista. "Its Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Diy and Garden Online Shop Users in The Uk in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252262/its-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista, ITS brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022 Statista, https://www.statista.com/forecasts/1252262/its-diy-and-garden-online-shops-brand-profile-in-the-uk (last visited August 25, 2024)
ITS brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252262/its-diy-and-garden-online-shops-brand-profile-in-the-uk