How high is the brand awareness of Farnell in the UK? When it comes to consumer electronics online shop users, brand awareness of Farnell is at 22% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Farnell in the UK? In total, 3% of UK consumer electronics online shop users say they like Farnell. However, in actuality, among the 22% of UK respondents who know Farnell, 14% of people like the brand.
What is the usage share of Farnell in the UK? All in all, 3% of consumer electronics online shop users in the UK use Farnell. That means, of the 22% who know the brand, 14% use them.
How loyal are the customers of Farnell? Around 2% of consumer electronics online shop users in the UK say they are likely to use Farnell again. Set in relation to the 3% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Farnell in the UK? In July 2022, about 3% of UK consumer electronics online shop users had heard about Farnell in the media, on social media, or in advertising over the past three months. Of the 22% who know the brand, that's 14%, meaning at the time of the survey there's little buzz around Farnell in the UK.
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Farnell brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the UK in 2022
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respondents who use Consumer electronics online shops
Supplementary notes
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to Consumer electronics online shops, which of the following brands do you like?
Brand usage: When it comes to Consumer electronics online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to Consumer electronics online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). Farnell brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the UK in 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/forecasts/1252252/farnell-consumer-electronics-online-shops-brand-profile-in-the-uk
Statista. "Farnell brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the UK in 2022." Chart. July 22, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/forecasts/1252252/farnell-consumer-electronics-online-shops-brand-profile-in-the-uk
Statista. (2022). Farnell brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the UK in 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/forecasts/1252252/farnell-consumer-electronics-online-shops-brand-profile-in-the-uk
Statista. "Farnell Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Consumer Electronics Online Shop Users in The Uk in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252252/farnell-consumer-electronics-online-shops-brand-profile-in-the-uk
Statista, Farnell brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the UK in 2022 Statista, https://www.statista.com/forecasts/1252252/farnell-consumer-electronics-online-shops-brand-profile-in-the-uk (last visited August 25, 2024)
Farnell brand awareness, usage, popularity, loyalty, and buzz among consumer electronics online shop users in the UK in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252252/farnell-consumer-electronics-online-shops-brand-profile-in-the-uk