Argos brand profile in the UK 2022
How high is the brand awareness of Argos in the UK?
When it comes to consumer electronics online shop users, brand awareness of Argos is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Argos in the UK?
In total, 50% of UK consumer electronics online shop users say they like Argos. However, in actuality, among the 95% of UK respondents who know Argos, 53% of people like the brand.
What is the usage share of Argos in the UK?
All in all, 37% of consumer electronics online shop users in the UK use Argos. That means, of the 95% who know the brand, 39% use them.
How loyal are the customers of Argos?
Around 30% of consumer electronics online shop users in the UK say they are likely to use Argos again. Set in relation to the 37% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around Argos in the UK?
In July 2022, about 29% of UK consumer electronics online shop users had heard about Argos in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 31%, meaning at the time of the survey there's some buzz around Argos in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to consumer electronics online shop users, brand awareness of Argos is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Argos in the UK?
In total, 50% of UK consumer electronics online shop users say they like Argos. However, in actuality, among the 95% of UK respondents who know Argos, 53% of people like the brand.
What is the usage share of Argos in the UK?
All in all, 37% of consumer electronics online shop users in the UK use Argos. That means, of the 95% who know the brand, 39% use them.
How loyal are the customers of Argos?
Around 30% of consumer electronics online shop users in the UK say they are likely to use Argos again. Set in relation to the 37% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around Argos in the UK?
In July 2022, about 29% of UK consumer electronics online shop users had heard about Argos in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 31%, meaning at the time of the survey there's some buzz around Argos in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
