Samsung brand profile in the UK 2023
How high is the brand awareness of Samsung in the UK?
When it comes to consumer electronics online shop users, brand awareness of Samsung is at 95 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Samsung in the UK?
In total, 48 percent of UK consumer electronics online shop users say they like Samsung. However, in actuality, among the 95 percent of UK respondents who know Samsung, 51 percent of people like the brand.
What is the usage share of Samsung in the UK?
All in all, 25 percent of consumer electronics online shop users in the UK use Samsung. That means, of the 95 percent who know the brand, 26 percent use them.
How loyal are the customers of Samsung?
Around 21 percent of consumer electronics online shop users in the UK say they are likely to use Samsung again. Set in relation to the 25 percent usage share of the brand, this means that 84 percent of their customers show loyalty to the brand.
What's the buzz around Samsung in the UK?
In September 2023, about 24 percent of UK consumer electronics online shop users had heard about Samsung in the media, on social media, or in advertising over the past three months. Of the 95 percent who know the brand, that's 25 percent, meaning at the time of the survey there's little buzz around Samsung in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
