Virgin Wines brand profile in the UK 2022
How high is the brand awareness of Virgin Wines in the UK?
When it comes to beverage online shop users, brand awareness of Virgin Wines is at 75% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Virgin Wines in the UK?
In total, 25% of UK beverage online shop users say they like Virgin Wines. However, in actuality, among the 75% of UK respondents who know Virgin Wines, 33% of people like the brand.
What is the usage share of Virgin Wines in the UK?
All in all, 21% of beverage online shop users in the UK use Virgin Wines. That means, of the 75% who know the brand, 28% use them.
How loyal are the customers of Virgin Wines?
Around 15% of beverage online shop users in the UK say they are likely to use Virgin Wines again. Set in relation to the 21% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around Virgin Wines in the UK?
In July 2022, about 16% of UK beverage online shop users had heard about Virgin Wines in the media, on social media, or in advertising over the past three months. Of the 75% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Virgin Wines in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beverage online shop users, brand awareness of Virgin Wines is at 75% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Virgin Wines in the UK?
In total, 25% of UK beverage online shop users say they like Virgin Wines. However, in actuality, among the 75% of UK respondents who know Virgin Wines, 33% of people like the brand.
What is the usage share of Virgin Wines in the UK?
All in all, 21% of beverage online shop users in the UK use Virgin Wines. That means, of the 75% who know the brand, 28% use them.
How loyal are the customers of Virgin Wines?
Around 15% of beverage online shop users in the UK say they are likely to use Virgin Wines again. Set in relation to the 21% usage share of the brand, this means that 71% of their customers show loyalty to the brand.
What's the buzz around Virgin Wines in the UK?
In July 2022, about 16% of UK beverage online shop users had heard about Virgin Wines in the media, on social media, or in advertising over the past three months. Of the 75% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Virgin Wines in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
