How high is the brand awareness of Beer Hawk in the UK? When it comes to beverage online shop users, brand awareness of Beer Hawk is at 45% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Beer Hawk in the UK? In total, 15% of UK beverage online shop users say they like Beer Hawk. However, in actuality, among the 45% of UK respondents who know Beer Hawk, 33% of people like the brand.
What is the usage share of Beer Hawk in the UK? All in all, 13% of beverage online shop users in the UK use Beer Hawk. That means, of the 45% who know the brand, 29% use them.
How loyal are the customers of Beer Hawk? Around 9% of beverage online shop users in the UK say they are likely to use Beer Hawk again. Set in relation to the 13% usage share of the brand, this means that 69% of their customers show loyalty to the brand.
What's the buzz around Beer Hawk in the UK? In July 2022, about 14% of UK beverage online shop users had heard about Beer Hawk in the media, on social media, or in advertising over the past three months. Of the 45% who know the brand, that's 31%, meaning at the time of the survey there's some buzz around Beer Hawk in the UK.
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Beer Hawk brand awareness, usage, popularity, loyalty, and buzz among beverage online shop users in the UK in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to Beverage online shops, which of the following brands do you like?
Brand usage: When it comes to Beverage online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to Beverage online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). Beer Hawk brand awareness, usage, popularity, loyalty, and buzz among beverage online shop users in the UK in 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/forecasts/1252243/beer-hawk-beverage-online-shops-brand-profile-in-the-uk
Statista. "Beer Hawk brand awareness, usage, popularity, loyalty, and buzz among beverage online shop users in the UK in 2022." Chart. July 22, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/forecasts/1252243/beer-hawk-beverage-online-shops-brand-profile-in-the-uk
Statista. (2022). Beer Hawk brand awareness, usage, popularity, loyalty, and buzz among beverage online shop users in the UK in 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/forecasts/1252243/beer-hawk-beverage-online-shops-brand-profile-in-the-uk
Statista. "Beer Hawk Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Beverage Online Shop Users in The Uk in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252243/beer-hawk-beverage-online-shops-brand-profile-in-the-uk
Statista, Beer Hawk brand awareness, usage, popularity, loyalty, and buzz among beverage online shop users in the UK in 2022 Statista, https://www.statista.com/forecasts/1252243/beer-hawk-beverage-online-shops-brand-profile-in-the-uk (last visited December 23, 2024)
Beer Hawk brand awareness, usage, popularity, loyalty, and buzz among beverage online shop users in the UK in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252243/beer-hawk-beverage-online-shops-brand-profile-in-the-uk