Waitrose Cellar brand profile in the UK 2022
How high is the brand awareness of Waitrose Cellar in the UK?
When it comes to beverage online shop users, brand awareness of Waitrose Cellar is at 82% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Waitrose Cellar in the UK?
In total, 29% of UK beverage online shop users say they like Waitrose Cellar. However, in actuality, among the 82% of UK respondents who know Waitrose Cellar, 35% of people like the brand.
What is the usage share of Waitrose Cellar in the UK?
All in all, 24% of beverage online shop users in the UK use Waitrose Cellar. That means, of the 82% who know the brand, 29% use them.
How loyal are the customers of Waitrose Cellar?
Around 18% of beverage online shop users in the UK say they are likely to use Waitrose Cellar again. Set in relation to the 24% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Waitrose Cellar in the UK?
In July 2022, about 12% of UK beverage online shop users had heard about Waitrose Cellar in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Waitrose Cellar in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to beverage online shop users, brand awareness of Waitrose Cellar is at 82% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Waitrose Cellar in the UK?
In total, 29% of UK beverage online shop users say they like Waitrose Cellar. However, in actuality, among the 82% of UK respondents who know Waitrose Cellar, 35% of people like the brand.
What is the usage share of Waitrose Cellar in the UK?
All in all, 24% of beverage online shop users in the UK use Waitrose Cellar. That means, of the 82% who know the brand, 29% use them.
How loyal are the customers of Waitrose Cellar?
Around 18% of beverage online shop users in the UK say they are likely to use Waitrose Cellar again. Set in relation to the 24% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Waitrose Cellar in the UK?
In July 2022, about 12% of UK beverage online shop users had heard about Waitrose Cellar in the media, on social media, or in advertising over the past three months. Of the 82% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around Waitrose Cellar in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
