Lookfantastic brand profile in the UK 2022
When it comes to beauty and health online shop users, brand awareness of Lookfantastic is at 45% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lookfantastic in the UK?
In total, 16% of UK beauty and health online shop users say they like Lookfantastic. However, in actuality, among the 45% of UK respondents who know Lookfantastic, 36% of people like the brand.
What is the usage share of Lookfantastic in the UK?
All in all, 12% of beauty and health online shop users in the UK use Lookfantastic. That means, of the 45% who know the brand, 27% use them.
How loyal are the customers of Lookfantastic?
Around 9% of beauty and health online shop users in the UK say they are likely to use Lookfantastic again. Set in relation to the 12% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Lookfantastic in the UK?
In July 2022, about 8% of UK beauty and health online shop users had heard about Lookfantastic in the media, on social media, or in advertising over the past three months. Of the 45% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Lookfantastic in the UK.
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