Glossybox brand profile in the UK 2022
When it comes to beauty and health online shop users, brand awareness of Glossybox is at 40% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Glossybox in the UK?
In total, 8% of UK beauty and health online shop users say they like Glossybox. However, in actuality, among the 40% of UK respondents who know Glossybox, 20% of people like the brand.
What is the usage share of Glossybox in the UK?
All in all, 7% of beauty and health online shop users in the UK use Glossybox. That means, of the 40% who know the brand, 18% use them.
How loyal are the customers of Glossybox?
Around 4% of beauty and health online shop users in the UK say they are likely to use Glossybox again. Set in relation to the 7% usage share of the brand, this means that 57% of their customers show loyalty to the brand.
What's the buzz around Glossybox in the UK?
In July 2022, about 9% of UK beauty and health online shop users had heard about Glossybox in the media, on social media, or in advertising over the past three months. Of the 40% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around Glossybox in the UK.
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