FARFETCH brand profile in the United States 2022
When it comes to second-hand apparel online shop users, brand awareness of FARFETCH is at 32% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is FARFETCH in the United States?
In total, 11% of U.S. second-hand apparel online shop users say they like FARFETCH. However, in actuality, among the 32% of U.S. respondents who know FARFETCH, 34% of people like the brand.
What is the usage share of FARFETCH in the United States?
All in all, 10% of second-hand apparel online shop users in the United States use FARFETCH. That means, of the 32% who know the brand, 31% use them.
How loyal are the customers of FARFETCH?
Around 6% of second-hand apparel online shop users in the United States say they are likely to use FARFETCH again. Set in relation to the 10% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around FARFETCH in the United States?
In June 2022, about 9% of U.S. second-hand apparel online shop users had heard about FARFETCH in the media, on social media, or in advertising over the past three months. Of the 32% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around FARFETCH in the United States.
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