depop brand profile in the United States 2023
How high is the brand awareness of depop in the United States?
When it comes to second-hand apparel online shop users, brand awareness of depop is at 45 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is depop in the United States?
In total, 18 percent of U.S. second-hand apparel online shop users say they like depop. However, in actuality, among the 45 percent of U.S. respondents who know depop, 40 percent of people like the brand.
What is the usage share of depop in the United States?
All in all, 15 percent of second-hand apparel online shop users in the United States use depop. That means, of the 45 percent who know the brand, 31 percent use them.
How loyal are the customers of depop?
Around 11 percent of second-hand apparel online shop users in the United States say they are likely to use depop again. Set in relation to the 15 percent usage share of the brand, this means that 73 percent of their customers show loyalty to the brand.
What's the buzz around depop in the United States?
In September 2023, about 16 percent of U.S. second-hand apparel online shop users had heard about depop in the media, on social media, or in advertising over the past three months. Of the 45 percent who know the brand, that's 36 percent, meaning at the time of the survey there's some buzz around depop in the United States.
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