overstock brand profile in the United States 2023
How high is the brand awareness of overstock in the United States?
When it comes to furniture online shop users, brand awareness of overstock is at 71 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is overstock in the United States?
In total, 22 percent of U.S. furniture online shop users say they like overstock. However, in actuality, among the 71 percent of U.S. respondents who know overstock, 31 percent of people like the brand.
What is the usage share of overstock in the United States?
All in all, 13 percent of furniture online shop users in the United States use overstock. That means, of the 71 percent who know the brand, 18 percent use them.
How loyal are the customers of overstock?
Around 10 percent of furniture online shop users in the United States say they are likely to use overstock again. Set in relation to the 13 percent usage share of the brand, this means that 77 percent of their customers show loyalty to the brand.
What's the buzz around overstock in the United States?
In September 2023, about 16 percent of U.S. furniture online shop users had heard about overstock in the media, on social media, or in advertising over the past three months. Of the 71 percent who know the brand, that's 23 percent, meaning at the time of the survey there's little buzz around overstock in the United States.
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