Lowe's brand profile in the United States 2022
When it comes to furniture online shop users, brand awareness of Lowe's is at 93% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lowe's in the United States?
In total, 39% of U.S. furniture online shop users say they like Lowe's. However, in actuality, among the 93% of U.S. respondents who know Lowe's, 42% of people like the brand.
What is the usage share of Lowe's in the United States?
All in all, 30% of furniture online shop users in the United States use Lowe's. That means, of the 93% who know the brand, 32% use them.
How loyal are the customers of Lowe's?
Around 23% of furniture online shop users in the United States say they are likely to use Lowe's again. Set in relation to the 30% usage share of the brand, this means that 77% of their customers show loyalty to the brand.
What's the buzz around Lowe's in the United States?
In July 2022, about 31% of U.S. furniture online shop users had heard about Lowe's in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 33%, meaning at the time of the survey there's some buzz around Lowe's in the United States.
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