Build with Ferguson brand profile in the United States 2022
When it comes to furniture online shop users, brand awareness of Build with Ferguson is at 26% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Build with Ferguson in the United States?
In total, 6% of U.S. furniture online shop users say they like Build with Ferguson. However, in actuality, among the 26% of U.S. respondents who know Build with Ferguson, 23% of people like the brand.
What is the usage share of Build with Ferguson in the United States?
All in all, 5% of furniture online shop users in the United States use Build with Ferguson. That means, of the 26% who know the brand, 19% use them.
How loyal are the customers of Build with Ferguson?
Around 3% of furniture online shop users in the United States say they are likely to use Build with Ferguson again. Set in relation to the 5% usage share of the brand, this means that 60% of their customers show loyalty to the brand.
What's the buzz around Build with Ferguson in the United States?
In July 2022, about 7% of U.S. furniture online shop users had heard about Build with Ferguson in the media, on social media, or in advertising over the past three months. Of the 26% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Build with Ferguson in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.