Northern Tool + Equipment brand profile in the United States 2022
When it comes to DIY and garden online shop users, brand awareness of Northern Tool + Equipment is at 36% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Northern Tool + Equipment in the United States?
In total, 7% of U.S. DIY and garden online shop users say they like Northern Tool + Equipment. However, in actuality, among the 36% of U.S. respondents who know Northern Tool + Equipment, 19% of people like the brand.
What is the usage share of Northern Tool + Equipment in the United States?
All in all, 4% of DIY and garden online shop users in the United States use Northern Tool + Equipment. That means, of the 36% who know the brand, 11% use them.
How loyal are the customers of Northern Tool + Equipment?
Around 3% of DIY and garden online shop users in the United States say they are likely to use Northern Tool + Equipment again. Set in relation to the 4% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around Northern Tool + Equipment in the United States?
In July 2022, about 4% of U.S. DIY and garden online shop users had heard about Northern Tool + Equipment in the media, on social media, or in advertising over the past three months. Of the 36% who know the brand, that's 11%, meaning at the time of the survey there's little buzz around Northern Tool + Equipment in the United States.
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