How high is the brand awareness of Garden Goods in the United States? When it comes to DIY and garden online shop users, brand awareness of Garden Goods is at 25% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Garden Goods in the United States? In total, 8% of U.S. DIY and garden online shop users say they like Garden Goods. However, in actuality, among the 25% of U.S. respondents who know Garden Goods, 32% of people like the brand.
What is the usage share of Garden Goods in the United States? All in all, 8% of DIY and garden online shop users in the United States use Garden Goods. That means, of the 25% who know the brand, 32% use them.
How loyal are the customers of Garden Goods? Around 4% of DIY and garden online shop users in the United States say they are likely to use Garden Goods again. Set in relation to the 8% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Garden Goods in the United States? In July 2022, about 7% of U.S. DIY and garden online shop users had heard about Garden Goods in the media, on social media, or in advertising over the past three months. Of the 25% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Garden Goods in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
Garden Goods brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the United States in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to DIY & garden online shops, which of the following brands do you like?
Brand usage: When it comes to DIY & garden online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to DIY & garden online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (July 22, 2022). Garden Goods brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the United States in 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/forecasts/1252094/garden-goods-diy-and-garden-online-shops-brand-profile-in-the-united-states
Statista. "Garden Goods brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the United States in 2022." Chart. July 22, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/forecasts/1252094/garden-goods-diy-and-garden-online-shops-brand-profile-in-the-united-states
Statista. (2022). Garden Goods brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the United States in 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/forecasts/1252094/garden-goods-diy-and-garden-online-shops-brand-profile-in-the-united-states
Statista. "Garden Goods Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Diy and Garden Online Shop Users in The United States in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252094/garden-goods-diy-and-garden-online-shops-brand-profile-in-the-united-states
Statista, Garden Goods brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the United States in 2022 Statista, https://www.statista.com/forecasts/1252094/garden-goods-diy-and-garden-online-shops-brand-profile-in-the-united-states (last visited December 30, 2024)
Garden Goods brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the United States in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252094/garden-goods-diy-and-garden-online-shops-brand-profile-in-the-united-states