Office Depot brand profile in the United States 2022
When it comes to consumer electronics online shop users, brand awareness of Office Depot is at 84% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Office Depot in the United States?
In total, 20% of U.S. consumer electronics online shop users say they like Office Depot. However, in actuality, among the 84% of U.S. respondents who know Office Depot, 24% of people like the brand.
What is the usage share of Office Depot in the United States?
All in all, 11% of consumer electronics online shop users in the United States use Office Depot. That means, of the 84% who know the brand, 13% use them.
How loyal are the customers of Office Depot?
Around 8% of consumer electronics online shop users in the United States say they are likely to use Office Depot again. Set in relation to the 11% usage share of the brand, this means that 73% of their customers show loyalty to the brand.
What's the buzz around Office Depot in the United States?
In July 2022, about 14% of U.S. consumer electronics online shop users had heard about Office Depot in the media, on social media, or in advertising over the past three months. Of the 84% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Office Depot in the United States.
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