Costco brand profile in the United States 2022
How high is the brand awareness of Costco in the United States?
When it comes to consumer electronics online shop users, brand awareness of Costco is at 86% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Costco in the United States?
In total, 23% of U.S. consumer electronics online shop users say they like Costco. However, in actuality, among the 86% of U.S. respondents who know Costco, 27% of people like the brand.
What is the usage share of Costco in the United States?
All in all, 15% of consumer electronics online shop users in the United States use Costco. That means, of the 86% who know the brand, 17% use them.
How loyal are the customers of Costco?
Around 11% of consumer electronics online shop users in the United States say they are likely to use Costco again. Set in relation to the 15% usage share of the brand, this means that 73% of their customers show loyalty to the brand.
What's the buzz around Costco in the United States?
In July 2022, about 16% of U.S. consumer electronics online shop users had heard about Costco in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Costco in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to consumer electronics online shop users, brand awareness of Costco is at 86% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Costco in the United States?
In total, 23% of U.S. consumer electronics online shop users say they like Costco. However, in actuality, among the 86% of U.S. respondents who know Costco, 27% of people like the brand.
What is the usage share of Costco in the United States?
All in all, 15% of consumer electronics online shop users in the United States use Costco. That means, of the 86% who know the brand, 17% use them.
How loyal are the customers of Costco?
Around 11% of consumer electronics online shop users in the United States say they are likely to use Costco again. Set in relation to the 15% usage share of the brand, this means that 73% of their customers show loyalty to the brand.
What's the buzz around Costco in the United States?
In July 2022, about 16% of U.S. consumer electronics online shop users had heard about Costco in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Costco in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
