Best Buy brand profile in the United States 2023
How high is the brand awareness of Best Buy in the United States?
When it comes to consumer electronics online shop users, brand awareness of Best Buy is at 91 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Best Buy in the United States?
In total, 49 percent of U.S. consumer electronics online shop users say they like Best Buy. However, in actuality, among the 91 percent of U.S. respondents who know Best Buy, 54 percent of people like the brand.
What is the usage share of Best Buy in the United States?
All in all, 33 percent of consumer electronics online shop users in the United States use Best Buy. That means, of the 91 percent who know the brand, 36 percent use them.
How loyal are the customers of Best Buy?
Around 26 percent of consumer electronics online shop users in the United States say they are likely to use Best Buy again. Set in relation to the 33 percent usage share of the brand, this means that 79 percent of their customers show loyalty to the brand.
What's the buzz around Best Buy in the United States?
In September 2023, about 34 percent of U.S. consumer electronics online shop users had heard about Best Buy in the media, on social media, or in advertising over the past three months. Of the 91 percent who know the brand, that's 37 percent, meaning at the time of the survey there's some buzz around Best Buy in the United States.
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