Naked Wines brand profile in the United States 2024
How high is the brand awareness of Naked Wines in the United States?
When it comes to beverage online shop users, brand awareness of Naked Wines is at 55 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Naked Wines in the United States?
In total, 27 percent of U.S. beverage online shop users say they like Naked Wines. However, in actuality, among the 55 percent of U.S. respondents who know Naked Wines, 49 percent of people like the brand.
What is the usage share of Naked Wines in the United States?
All in all, 25 percent of beverage online shop users in the United States use Naked Wines. That means, of the 55 percent who know the brand, 45 percent use them.
How loyal are the customers of Naked Wines?
Around 18 percent of beverage online shop users in the United States say they are likely to use Naked Wines again. Set in relation to the 25 percent usage share of the brand, this means that 72 percent of their customers show loyalty to the brand.
What's the buzz around Naked Wines in the United States?
In April 2024, about 19 percent of U.S. beverage online shop users had heard about Naked Wines in the media, on social media, or in advertising over the past three months. Of the 55 percent who know the brand, that's 35 percent, meaning at the time of the survey there's some buzz around Naked Wines in the United States.
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