vroom brand profile in the United States 2023
How high is the brand awareness of vroom in the United States?
When it comes to car and motorcycle online shop users, brand awareness of vroom is at 61 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is vroom in the United States?
In total, 15 percent of U.S. car and motorcycle online shop users say they like vroom. However, in actuality, among the 61 percent of U.S. respondents who know vroom, 25 percent of people like the brand.
What is the usage share of vroom in the United States?
All in all, 14 percent of car and motorcycle online shop users in the United States use vroom. That means, of the 61 percent who know the brand, 23 percent use them.
How loyal are the customers of vroom?
Around 10 percent of car and motorcycle online shop users in the United States say they are likely to use vroom again. Set in relation to the 14 percent usage share of the brand, this means that 71 percent of their customers show loyalty to the brand.
What's the buzz around vroom in the United States?
In September 2023, about 11 percent of U.S. car and motorcycle online shop users had heard about vroom in the media, on social media, or in advertising over the past three months. Of the 61 percent who know the brand, that's 18 percent, meaning at the time of the survey there's little buzz around vroom in the United States.
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