TrueCar brand profile in the United States 2023
How high is the brand awareness of TrueCar in the United States?
When it comes to car and motorcycle online shop users, brand awareness of TrueCar is at 63 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is TrueCar in the United States?
In total, 24 percent of U.S. car and motorcycle online shop users say they like TrueCar. However, in actuality, among the 63 percent of U.S. respondents who know TrueCar, 38 percent of people like the brand.
What is the usage share of TrueCar in the United States?
All in all, 21 percent of car and motorcycle online shop users in the United States use TrueCar. That means, of the 63 percent who know the brand, 33 percent use them.
How loyal are the customers of TrueCar?
Around 18 percent of car and motorcycle online shop users in the United States say they are likely to use TrueCar again. Set in relation to the 21 percent usage share of the brand, this means that 86 percent of their customers show loyalty to the brand.
What's the buzz around TrueCar in the United States?
In September 2023, about 16 percent of U.S. car and motorcycle online shop users had heard about TrueCar in the media, on social media, or in advertising over the past three months. Of the 63 percent who know the brand, that's 25 percent, meaning at the time of the survey there's little buzz around TrueCar in the United States.
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