How high is the brand awareness of Shift in the United States? When it comes to car and motorcycle online shop users, brand awareness of Shift is at 37% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Shift in the United States? In total, 6% of U.S. car and motorcycle online shop users say they like Shift. However, in actuality, among the 37% of U.S. respondents who know Shift, 16% of people like the brand.
What is the usage share of Shift in the United States? All in all, 6% of car and motorcycle online shop users in the United States use Shift. That means, of the 37% who know the brand, 16% use them.
How loyal are the customers of Shift? Around 3% of car and motorcycle online shop users in the United States say they are likely to use Shift again. Set in relation to the 6% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Shift in the United States? In July 2022, about 6% of U.S. car and motorcycle online shop users had heard about Shift in the media, on social media, or in advertising over the past three months. Of the 37% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Shift in the United States.
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Shift brand awareness, usage, popularity, loyalty, and buzz among car and motorcycle online shop users in the United States in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to car & motorcycle online shops, which of the following brands do you like?
Brand usage: When it comes to car & motorcycle online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to car & motorcycle online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). Shift brand awareness, usage, popularity, loyalty, and buzz among car and motorcycle online shop users in the United States in 2022 [Graph]. In Statista. Retrieved October 20, 2024, from https://www.statista.com/forecasts/1252041/shift-car-and-motorcycle-online-shops-brand-profile-in-the-united-states
Statista. "Shift brand awareness, usage, popularity, loyalty, and buzz among car and motorcycle online shop users in the United States in 2022." Chart. July 22, 2022. Statista. Accessed October 20, 2024. https://www.statista.com/forecasts/1252041/shift-car-and-motorcycle-online-shops-brand-profile-in-the-united-states
Statista. (2022). Shift brand awareness, usage, popularity, loyalty, and buzz among car and motorcycle online shop users in the United States in 2022. Statista. Statista Inc.. Accessed: October 20, 2024. https://www.statista.com/forecasts/1252041/shift-car-and-motorcycle-online-shops-brand-profile-in-the-united-states
Statista. "Shift Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Car and Motorcycle Online Shop Users in The United States in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252041/shift-car-and-motorcycle-online-shops-brand-profile-in-the-united-states
Statista, Shift brand awareness, usage, popularity, loyalty, and buzz among car and motorcycle online shop users in the United States in 2022 Statista, https://www.statista.com/forecasts/1252041/shift-car-and-motorcycle-online-shops-brand-profile-in-the-united-states (last visited October 20, 2024)
Shift brand awareness, usage, popularity, loyalty, and buzz among car and motorcycle online shop users in the United States in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252041/shift-car-and-motorcycle-online-shops-brand-profile-in-the-united-states