driveway brand profile in the United States 2022
When it comes to car and motorcycle online shop users, brand awareness of driveway is at 38% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is driveway in the United States?
In total, 9% of U.S. car and motorcycle online shop users say they like driveway. However, in actuality, among the 38% of U.S. respondents who know driveway, 24% of people like the brand.
What is the usage share of driveway in the United States?
All in all, 8% of car and motorcycle online shop users in the United States use driveway. That means, of the 38% who know the brand, 21% use them.
How loyal are the customers of driveway?
Around 4% of car and motorcycle online shop users in the United States say they are likely to use driveway again. Set in relation to the 8% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around driveway in the United States?
In July 2022, about 7% of U.S. car and motorcycle online shop users had heard about driveway in the media, on social media, or in advertising over the past three months. Of the 38% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around driveway in the United States.
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