Carvana brand profile in the United States 2023
How high is the brand awareness of Carvana in the United States?
When it comes to car and motorcycle online shop users, brand awareness of Carvana is at 81 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Carvana in the United States?
In total, 43 percent of U.S. car and motorcycle online shop users say they like Carvana. However, in actuality, among the 81 percent of U.S. respondents who know Carvana, 53 percent of people like the brand.
What is the usage share of Carvana in the United States?
All in all, 37 percent of car and motorcycle online shop users in the United States use Carvana. That means, of the 81 percent who know the brand, 46 percent use them.
How loyal are the customers of Carvana?
Around 28 percent of car and motorcycle online shop users in the United States say they are likely to use Carvana again. Set in relation to the 37 percent usage share of the brand, this means that 76 percent of their customers show loyalty to the brand.
What's the buzz around Carvana in the United States?
In September 2023, about 39 percent of U.S. car and motorcycle online shop users had heard about Carvana in the media, on social media, or in advertising over the past three months. Of the 81 percent who know the brand, that's 48 percent, meaning at the time of the survey there's considerable buzz around Carvana in the United States.
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