carmax brand profile in the United States 2023
How high is the brand awareness of carmax in the United States?
When it comes to car and motorcycle online shop users, brand awareness of carmax is at 87 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is carmax in the United States?
In total, 49 percent of U.S. car and motorcycle online shop users say they like carmax. However, in actuality, among the 87 percent of U.S. respondents who know carmax, 56 percent of people like the brand.
What is the usage share of carmax in the United States?
All in all, 45 percent of car and motorcycle online shop users in the United States use carmax. That means, of the 87 percent who know the brand, 51 percent use them.
How loyal are the customers of carmax?
Around 36 percent of car and motorcycle online shop users in the United States say they are likely to use carmax again. Set in relation to the 45 percent usage share of the brand, this means that 80 percent of their customers show loyalty to the brand.
What's the buzz around carmax in the United States?
In September 2023, about 47 percent of U.S. car and motorcycle online shop users had heard about carmax in the media, on social media, or in advertising over the past three months. Of the 87 percent who know the brand, that's 54 percent, meaning at the time of the survey there's considerable buzz around carmax in the United States.
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