potter barn kids brand profile in the United States 2022
When it comes to toys and baby online shop users, brand awareness of potter barn kids is at 48% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is potter barn kids in the United States?
In total, 9% of U.S. toys and baby online shop users say they like potter barn kids. However, in actuality, among the 48% of U.S. respondents who know potter barn kids, 19% of people like the brand.
What is the usage share of potter barn kids in the United States?
All in all, 6% of toys and baby online shop users in the United States use potter barn kids. That means, of the 48% who know the brand, 12% use them.
How loyal are the customers of potter barn kids?
Around 4% of toys and baby online shop users in the United States say they are likely to use potter barn kids again. Set in relation to the 6% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around potter barn kids in the United States?
In June 2022, about 7% of U.S. toys and baby online shop users had heard about potter barn kids in the media, on social media, or in advertising over the past three months. Of the 48% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around potter barn kids in the United States.
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