Carter's brand profile in the United States 2022
How high is the brand awareness of Carter's in the United States?
When it comes to toys and baby online shop users, brand awareness of Carter's is at 68% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Carter's in the United States?
In total, 35% of U.S. toys and baby online shop users say they like Carter's. However, in actuality, among the 68% of U.S. respondents who know Carter's, 51% of people like the brand.
What is the usage share of Carter's in the United States?
All in all, 25% of toys and baby online shop users in the United States use Carter's. That means, of the 68% who know the brand, 37% use them.
How loyal are the customers of Carter's?
Around 19% of toys and baby online shop users in the United States say they are likely to use Carter's again. Set in relation to the 25% usage share of the brand, this means that 76% of their customers show loyalty to the brand.
What's the buzz around Carter's in the United States?
In June 2022, about 19% of U.S. toys and baby online shop users had heard about Carter's in the media, on social media, or in advertising over the past three months. Of the 68% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Carter's in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to toys and baby online shop users, brand awareness of Carter's is at 68% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Carter's in the United States?
In total, 35% of U.S. toys and baby online shop users say they like Carter's. However, in actuality, among the 68% of U.S. respondents who know Carter's, 51% of people like the brand.
What is the usage share of Carter's in the United States?
All in all, 25% of toys and baby online shop users in the United States use Carter's. That means, of the 68% who know the brand, 37% use them.
How loyal are the customers of Carter's?
Around 19% of toys and baby online shop users in the United States say they are likely to use Carter's again. Set in relation to the 25% usage share of the brand, this means that 76% of their customers show loyalty to the brand.
What's the buzz around Carter's in the United States?
In June 2022, about 19% of U.S. toys and baby online shop users had heard about Carter's in the media, on social media, or in advertising over the past three months. Of the 68% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Carter's in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
