buybuyBaby brand profile in the United States 2022
When it comes to toys and baby online shop users, brand awareness of buybuyBaby is at 51% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is buybuyBaby in the United States?
In total, 19% of U.S. toys and baby online shop users say they like buybuyBaby. However, in actuality, among the 51% of U.S. respondents who know buybuyBaby, 37% of people like the brand.
What is the usage share of buybuyBaby in the United States?
All in all, 15% of toys and baby online shop users in the United States use buybuyBaby. That means, of the 51% who know the brand, 29% use them.
How loyal are the customers of buybuyBaby?
Around 10% of toys and baby online shop users in the United States say they are likely to use buybuyBaby again. Set in relation to the 15% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around buybuyBaby in the United States?
In June 2022, about 14% of U.S. toys and baby online shop users had heard about buybuyBaby in the media, on social media, or in advertising over the past three months. Of the 51% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around buybuyBaby in the United States.
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