Build-A-Bear brand profile in the United States 2023

How high is the brand awareness of Build-A-Bear in the United States?
When it comes to toys and baby online shop users, brand awareness of Build-A-Bear is at 76 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Build-A-Bear in the United States?
In total, 41 percent of U.S. toys and baby online shop users say they like Build-A-Bear. However, in actuality, among the 76 percent of U.S. respondents who know Build-A-Bear, 54 percent of people like the brand.

What is the usage share of Build-A-Bear in the United States?
All in all, 29 percent of toys and baby online shop users in the United States use Build-A-Bear. That means, of the 76 percent who know the brand, 38 percent use them.

How loyal are the customers of Build-A-Bear?
Around 22 percent of toys and baby online shop users in the United States say they are likely to use Build-A-Bear again. Set in relation to the 29 percent usage share of the brand, this means that 76 percent of their customers show loyalty to the brand.

What's the buzz around Build-A-Bear in the United States?
In September 2023, about 30 percent of U.S. toys and baby online shop users had heard about Build-A-Bear in the media, on social media, or in advertising over the past three months. Of the 76 percent who know the brand, that's 39 percent, meaning at the time of the survey there's some buzz around Build-A-Bear in the United States.

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