YETI brand profile in the United States 2023
How high is the brand awareness of YETI in the United States?
When it comes to sports and outdoor online shop users, brand awareness of YETI is at 68 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is YETI in the United States?
In total, 26 percent of U.S. sports and outdoor online shop users say they like YETI. However, in actuality, among the 68 percent of U.S. respondents who know YETI, 38 percent of people like the brand.
What is the usage share of YETI in the United States?
All in all, 18 percent of sports and outdoor online shop users in the United States use YETI. That means, of the 68 percent who know the brand, 26 percent use them.
How loyal are the customers of YETI?
Around 15 percent of sports and outdoor online shop users in the United States say they are likely to use YETI again. Set in relation to the 18 percent usage share of the brand, this means that 83 percent of their customers show loyalty to the brand.
What's the buzz around YETI in the United States?
In August and September 2023, about 15 percent of U.S. sports and outdoor online shop users had heard about YETI in the media, on social media, or in advertising over the past three months. Of the 68 percent who know the brand, that's 22 percent, meaning at the time of the survey there's little buzz around YETI in the United States.
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