Sportsman's Guide brand profile in the United States 2023
How high is the brand awareness of Sportsman's Guide in the United States?
When it comes to sports and outdoor online shop users, brand awareness of Sportsman's Guide is at 35 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sportsman's Guide in the United States?
In total, 9 percent of U.S. sports and outdoor online shop users say they like Sportsman's Guide. However, in actuality, among the 35 percent of U.S. respondents who know Sportsman's Guide, 26 percent of people like the brand.
What is the usage share of Sportsman's Guide in the United States?
All in all, 8 percent of sports and outdoor online shop users in the United States use Sportsman's Guide. That means, of the 35 percent who know the brand, 23 percent use them.
How loyal are the customers of Sportsman's Guide?
Around 6 percent of sports and outdoor online shop users in the United States say they are likely to use Sportsman's Guide again. Set in relation to the 8 percent usage share of the brand, this means that 75 percent of their customers show loyalty to the brand.
What's the buzz around Sportsman's Guide in the United States?
In August and September 2023, about 8 percent of U.S. sports and outdoor online shop users had heard about Sportsman's Guide in the media, on social media, or in advertising over the past three months. Of the 35 percent who know the brand, that's 23 percent, meaning at the time of the survey there's little buzz around Sportsman's Guide in the United States.
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