MidwayUSA brand profile in the United States 2023
How high is the brand awareness of MidwayUSA in the United States?
When it comes to sports and outdoor online shop users, brand awareness of MidwayUSA is at 36 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is MidwayUSA in the United States?
In total, 8 percent of U.S. sports and outdoor online shop users say they like MidwayUSA. However, in actuality, among the 36 percent of U.S. respondents who know MidwayUSA, 22 percent of people like the brand.
What is the usage share of MidwayUSA in the United States?
All in all, 7 percent of sports and outdoor online shop users in the United States use MidwayUSA. That means, of the 36 percent who know the brand, 19 percent use them.
How loyal are the customers of MidwayUSA?
Around 5 percent of sports and outdoor online shop users in the United States say they are likely to use MidwayUSA again. Set in relation to the 7 percent usage share of the brand, this means that 71 percent of their customers show loyalty to the brand.
What's the buzz around MidwayUSA in the United States?
In August and September 2023, about 8 percent of U.S. sports and outdoor online shop users had heard about MidwayUSA in the media, on social media, or in advertising over the past three months. Of the 36 percent who know the brand, that's 22 percent, meaning at the time of the survey there's little buzz around MidwayUSA in the United States.
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